How do New Zealand's online retailers track in SEO? Pure SEO investigates

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How do New Zealand's online retailers track in SEO? Pure SEO investigates

Richard Conway is a search engine optimisation (SEO) guru and the founder and CEO of Pure SEO, as well as a 2019 EY Entrepreneur Of The Year finalist. Pure SEO recently partnered with Whites Agency in Poland to undertake a comprehensive SEO analysis of New Zealand’s competitive online clothing market. The study used big data and a reverse engineering to analyse the search results, distinguish features of the top ranking websites, and translate the findings into building precise SEO strategies for those hoping to compete within the industry. Here Conway shares some useful insights into SEO search for any business looking to up their SEO game.

Fashion and function

In 2002, Ruby opened its first flagship boutique in Auckland’s High Street in 2002. It now has eight stores in Auckland, Hamilton, Wellington, Christchurch, and Dunedin and has become a cult brand for New Zealand consumers. We catch up with Emily Miller-Sharma, general manager of Kiwi fashion retail leader Ruby and designer at Liam, to talk all things retail, New Zealand Fashion Week, and sustainability.


With The Warehouse Group becoming the third major retailer in the world to become carbon neutral, H&M’s sustainability push and many other moves abroad, retailers are slowly becoming more ‘woke’ when it comes to environmental issues. But while many are applauding one of the worst offending industry’s moves to become more conscious, it also holds their processes up to even more scrutiny – such as whether they’re just ‘greenwashing’. NZ Retail and The Register deputy editor Courtney Devereux explores the implications.

Urban design

You may know Nat Cheshire as the designer behind some of Auckland City’s most character-defining developments, such as City Works Depot and much of Britomart, or as one of our Most Creative winners. As 2018 draws to a close, Cheshire has debuted a new development with his name attached to it called Morningside. But instead of being a masterpiece he’s created for a client, this time around, it’s his and his friends’ own money on the line. Here, he talks taking his vision for Auckland into the suburbs, tapping into the culture of Kingsland and where he’s casting his eye to develop next.


There’s been a funny meme going around recently about time zones. It says something like, “In Sydney it’s 8am, in London it’s 10pm, and in the USA it’s 1942.” Of course, this relates directly to the Brett Kavanaugh scandal. But as Jai Breitnauer writes, this could apply to a whole pile of policies introduced under the Trump administration, particularly the revival of trade tariffs.

Corporate social responsibility

In June, Kathmandu became the first company in the Southern Hemisphere to achieve accreditation from the Fair Labor Association (FLA) alongside brands like Patagonia and Nike. But Kathmandu’s corporate social responsibility manager Gary Shaw says some apparel companies approach supply chain transparency from a “box-ticking” perspective because they’re scared of what they might find if they take a harder look.

Safety first

If you’ve ever been involved in an emergency in a public space, you’ll know that privacy is often desired for both the person under duress and the first aid responder trying to help. Three Dunedin retail workers had seen it happen all too often, so they’ve created the First Aid Pod – a pop-up tent that provides shelter and all the medical gear necessary to deal with such a situation.