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Reputation Management

Reputation management 101: What not to do

Reputation management

Reputation management 101: What not to do

Kathmandu Takapuna came under fire last month when the company was discovered destroying stock and sending it to landfill. The conversation that was ignited on social media and Kathmandu's subsequent responses are a masterclass in how not to navigate the online battlefield that all retailers are now faced with.

Reputation management

Your online reputation is your most valuable asset, one that takes commitment in building and maintaining. While creating a 5-star reputation is a long-term goal, there are several small steps you can take today that will improve your online reputation tomorrow.