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New Zealand Merino

Wooly brilliance: To kickstart your creativity, here are some of the entries for the 2019 Wool-ovation competition

Competition

Wooly brilliance: To kickstart your creativity, here are some of the entries for the 2019 Wool-ovation competition

Idealog is teaming up with New Zealand Merino Company to celebrate both the opening of its Studio ZQ innovation space in Christchurch and our design community's talents by holding a nation-wide search for a wool product that harnesses the protentional of this natural fibre. To get the inspiration flowing, here are some of the entries that have already been submitted to the Shuttlerock page here, including woollen speakers, shower puffs, oven mitts and bean bags. Plus: we have extended this competition until Thursday 11 July at 5pm to give people more time to enter.

Creativity Month

It’s time for New Zealand’s entrepreneurs to remove the wool from their eyes and see the many potential uses for our own natural fibres, New Zealand Merino Company says. While companies like Allbirds and Firewire Surfboards are paving the way for innovative ways to use wool, to help fast-track the revival of this material, the organisation has opened an innovation space in the heart of Christchurch city to develop creative business ideas and encourage more wool and fibre-based businesses to arise in Aotearoa. We chat with CEO John Brakenridge about the opportunity for the both the start-up sector and the agriculture industry.