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Idealog's Most Creative: Citta Design's Imogen Tunnicliffe and David Moreland talk creativity

Most Creative People

Idealog's Most Creative: Citta Design's Imogen Tunnicliffe and David Moreland talk creativity

Heads of design at Citta Imogen Tunnicliffe and David Moreland were People's Choice winners for the design category in Idealog and Accenture's Most Creative People. The two are an influential pair, with their design decisions regularly rippling through their category and helping to turn a company that started off as an importer into a major force in the export of New Zealand-designed textiles, homewares and furniture. Here, they discuss creativity, inspiration and the design process.

Most Creative People

Donielle Brooke was one of the People's Choice winners in the retail category in Idealog and Accenture's Most Creative People. Brooke founded Designer Wardrobe, an online marketplace where users list, sell, rent or look for designer items on Facebook, in 2013, as a way to pay rent after being diagnosed with thyroid cancer. Now it’s surpassed 100,000 members and she recently crowd-funded $1.7 million in the space of a few days to grow her business. Here, she talks inspiration, challenges and creative intelligence.

Most Creative People

Parrot Analytics operations manager Dil Khosa was one of the People's Choice winners for the digital category in Idealog and Accenture's Most Creative People. She aims to change the way television and entertainment is measured, has a wide variety of skills and that means she’s been involved in pretty much everything across the fast-growing company. A voice for the importance of data, she boldly says: “The sexy job in the next ten years will be statisticians.” Here, she discusses creativity, innovation and taking risks.

Most Creative People

Furniture designer David Trubridge was one of the People's Choice winners for the design category in Idealog and Accenture's Most Creative People. A well established creative force renowned for stunning lighting, David Trubridge has brought a distinctive sense of New Zealandness into his work – and sent New Zealand design all around the world, with his work frequently appearing on the international stage. Here, he discusses creativity, finding inspiration and integrity.