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Idealog's Most Creative: Swibo's Ben Dunn talks creativity

Most Creative People

Idealog's Most Creative: Swibo's Ben Dunn talks creativity

Swibo founder Ben Dunn was one of the People's Choice winners for Most Creative in gaming for Idealog and Accenture's Most Creative People. It’s undeniable that gaming is fun, but Dunn’s company Swibo is ensuring it can be used for practical and health purposes too. Swibo’s latest product, Tilt, is a physiotherapy device that engages both the mind and body. Smartphones can plug into the board, which essentially acts as a balancing board, while playing one of three games the company created. The Tilt boards are being used by physiotherapists across New Zealand and Australia. Here, he talks finding inspiration, resilience and where his best ideas come from.

Most Creative People

Deadly Ponies founder and Creative Director Liam Bowden was the People's Choice winners for Most Creative in fashion/footwear for Idealog and Accenture's Most Creative People. Bowden began making one-off leather pieces and jewellery in his garage. And now Deadly Ponies has become an internationally renowned leather accessories brand that has challenged traditional notions of design. And a recent collaboration with My Little Pony cemented its pop cultural cool factor. Here, he talks finding inspiration, where his best ideas come from and resilience.

Most Creative People

Pat Shepherd was one of the People's Choice winners for Most Creative in social enterprise/charity for Idealog and Accenture's Most Creative People. While many choose to support their favourite charities every now and then, Shepherd wants people to give regularly, ideally around 1% of their income every month. His charity One Percent Collective makes this easy, plus they publish The Generosity Journal, a magazine and website full of amazing stories and charitable folk contributing their time and talents. Here, he discusses creativity, lessons learnt and where he wants to go next.

Most Creative People

Auckland Council's design champion Ludo Campbell-Reid was one of the People's Choice winners for Most Creative in government/politics/economics for Idealog and Accenture's Most Creative People. A strong voice in real life and on social media for more human-centred urban design and development, more affordable, well-designed housing and more public spaces that think about people rather than cars, Campbell-Reid is playing an important role in ensuring Auckland residents get a better city. Here, he talks finding inspiration, the biggest lessons learnt and what he's working towards.

Most Creative People

The team at Sharesies was one of the People's Choice winners for Most Creative in money for Idealog and Accenture's Most Creative People. Sharesies is an online platform democratising investment and was founded by a team of 7 starting off with the typical start-up story of wanting to solve a founders problem. Sonya Williams was keen to invest in small chunks but had no way of getting started. She chatted to Leighton Roberts as he started an investment club when he was 17 and the team was formed to bring Sharesies to life. After working at a bank, Sharesies CEO Brooke Anderson, saw firsthand how bad Kiwis were with saving and how little people knew about investing so jumped at the opportunity to co-found a business that would help them with it – even if they only had a small amount of money to invest. Brooke recently won the Pitch Like A Girl at RISE conference in Hong Kong for Sharesies. Here, the team talk creativity, finding inspiration and the secret to resilience.

Most Creative People

Rush Digital's Danu Abeysuriya was one of the People's Choice winners for Most Creative in digital/data for Idealog and Accenture's Most Creative People. Abeysuriya is one of the rare few tech gurus around who can explain big, hairy concepts like computer vision in layman’s terms. He founded his own digital engineering company, Rush Digital, at the tender age of 24 and has since worked with the likes of Microsoft, Samsung and Heineken to bring big creative ideas to life through digital technology. Here, he talks what makes him creative, finding inspiration and where his best ideas come from.

Most Creative People

Aliesha Staples was one of the People's Choice winners for Most Creative in film/TV for Idealog and Accenture's Most Creative People. Staples got in on the AR/VR bandwagon early and is now creating some pioneering experiences with the technology, including helping develop a fire-resistant 360-degree camera for a VR experience for New Zealand Fire and Emergency. It also filmed New Zealand’s first live stream in 360 VR Video and it’s pushing boundaries in health, letting children experience procedures through VR to prepare them for the real thing. Not only that, her company also operates a successful rental business to give people access to these new technologies. Here, she talks creativity, expansion and the secret to success.

Most Creative People

Sam Stubbs was one of the People's Choice winners for Most Creative in money for Idealog and Accenture's Most Creative People. Stubbs is a man on a mission and the CEO of Simplicity, an online-only, not-for-profit Kiwisaver fund that hopes to challenge the status quo of high fees and greedy finance companies taking millions of dollars a year away from New Zealander. It gives 15 percent of its management fee to charities, it has become an activist investor demanding more gender diversity in major New Zealand companies and its marketing strategy is all word of mouth, digital savvy and growth hacking. Here, he discusses why he doesn't reckon he's creative, lessons learnt and why you should just do it.

Most Creative People

Andrew J. Steel was the People's Choice winner for Most Creative in Art/Photography in Idealog and Accenture's Most Creative People. Steel’s quirky illustrations can be seen in offices, on walls, on doors, on cars, on bodies, on airplane windows and many other places. He’s prolific and brilliant and, whether it’s to create magic for big brands like Air New Zealand, or for shops like I Love Ugly, he’s in hot demand (check out his recent personal project, Bodylandscape). Here, he discusses what inspiration looks like, why exercise is so important and New Zealand's innovative culture.

Most Creative People

Juliette Wanty was one of the People's Choice winners for the design category in Idealog and Accenture's Most Creative People. As Homestyle designer and stylist, Wanty is producing super slick editorial layouts, gaining a reputation for her direction of stylish studio shoots and, like the best magazine designers, showing a great balance of creativity and discipline. Here, she talks following your instincts, finding inspiration and integrity.