Close

Market

Innovation Heroes

As part of the New Zealand Innovation Council’s new video series, Innovation Heroes - Show and Tell, which focuses on eight specific elements required to achieve successful business growth, some of Aotearoa’s best-known innovators share their stories of innovation and inspiration. This time Heilala Vanilla’s Jennifer Boggiss, Enztec’s Iain McMillan and Pacific Edge’s David Darling discuss getting market ready.

Export

In any market, finding a good in-market partner is often item number one on the exporting to-do list. But beware: many New Zealand companies have found themselves in hot water from thinking they can simply walk into a market and appoint a partner. Here are some of the pitfalls and how you can avoid them.