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Little Giant

Idealog + Little Giant

Danica Paki is Head of Client Services and part of the leadership team at Little Giant, an agency that was recently named New Zealand’s Digital Agency Of The Year and rating number one (twice) in a survey published in the March issue of NZ Marketing magazine. In an ever-changing industry, Paki delves into modern management, working with millennials and the importance of emotional intelligence.

Idealog + Little Giant

Little Giant art director Becca O'Shea is part of the leadership team at Little Giant, an agency that was recently named New Zealand’s Digital Agency Of The Year. An extremely talented visual designer, illustrator and art director, Becca has worked with many of New Zealand's most well-known brands including Hell Pizza, Fat Freddy's Drop, Garage Project and Stuff. She has been well awarded during her time at Little Giant, and was an also a interactive judge at last year’s Best Design Awards. Here, she shares why businesses who focus on designing remarkable brand experiences come out on top.

Idealog + Little Giant

As chief strategy officer at Little Giant, Ian Howard knows a thing or two about the murky world of data-driven marketing. He examines why data, the long-heralded saviour of marketing, is still being used to make poor, generic and same-same decisions.

Idealog + Little Giant

Little Giant founder and CEO Mark Hurley knows a thing or two about founding a company – he started his first business when he was 17, and the digital agency he founded later with no previous advertising experience, Little Giant, was named New Zealand Digital Agency of the Year at the Campaign Asia-Pacific’s Agency of the Year awards. Here, he talks backing yourself in new ventures, maintaining a work/life balance and New Zealand start-ups he's excited to see on the rise.