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Lessons

A guide to the four favourite business f***-ups I've made

Opinion

A guide to the four favourite business f***-ups I've made

Wendy Thompson is the founder and CEO of the successful social media marketing agency Socialites, and has 16 years digital marketing experience in some of New Zealand's top advertising agencies. However. that doesn't mean she hasn't made her fair share of mistakes in her career. Here, in her typically colourful way, she shares four mistakes she's learnt from all her years in business – and the important lessons she learnt from them.

Deutsch lernen

Medium-sized companies are the backbone of Germany’s economic success. "Mittelstand" companies – which means "middle group" and refers to the mid-market sized enterprises as well as a certain mindset about business – have a lot in common with New Zealand’s medium enterprise sector and, as such, there’s a lot we can learn from the Mittelstand way of doing business.