How did that happen?
The rise of influencer marketing
So-called "influencer" marketing is more popular than ever before. Here's why.
Feeling the love
What romantic comedies can teach us about consumer experience
The best rom-com to gain an insight about consumers? Jerry Maguire - or so says TRA's Connon Bray.
Marketing
Using influencer marketing to build business
Want to make a boatload of money? Social media prowess can help. Another key: getting influential people to promote your products.
Research
Ipsos names NZ’s most influential companies: Trade Me, The Warehouse, Briscoes among the victorious
Who's our heavy hitters? NZ's most influential companies, as dictated by market research company Ipsos
