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Ian Howard

A new direction: Little Giant becomes Isobar

Idealog + Isobar

A new direction: Little Giant becomes Isobar

Following Little Giant's rebrand to Isobar, CEO Ian Howard talks us through how the new identity has lifted the agency’s expectations of itself and opened up access to access the network’s world-class capabilities.

Idealog + Little Giant

What does a brand need to do to stay ahead in an age of such uncertainty? Little Giant managing director Ian Howard says they now have an unprecedented role to play in setting the ethical, moral and social bar for people.