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Goodfor

Marx Design breaks down thinking behind GoodFor’s beautiful (and award-winning) eco-design

Every picture tells a story

Marx Design breaks down thinking behind GoodFor’s beautiful (and award-winning) eco-design

If you’re familiar with GoodFor, the plastic-free wholefoods refillery that allows you to scoop and weigh your own produce, then you’ve probably caught a glimpse of its equally slick branding touting the business’ environmental benefits. The look, feel and concept behind the company has clearly resonated with consumers, as GoodFor has now grown to four stores across Auckland. The company behind that look and feel, Birkenhead-based Marx Design, talks about how it came to be.

No bags for you

Health-oriented specialty supermarkets are nothing new in New Zealand, but Auckland’s newest example of the genre represents a genuine step forward. GoodFor is a ‘wholefoods refillery’ where bulk goods flow free and plastic packaging is nowhere in sight.