Every picture tells a story

Marx Design breaks down thinking behind GoodFor’s beautiful (and award-winning) eco-design

By Idealog

If you’re familiar with GoodFor, the plastic-free wholefoods refillery that allows you to scoop and weigh your own produce, then you’ve probably caught a glimpse of its equally slick branding touting the business’ environmental benefits. The look, feel and concept behind the company has clearly resonated with consumers, as GoodFor has now grown to four stores across Auckland. The company behind that look and feel, Birkenhead-based Marx Design, talks about how it came to be.