Elevator pitch: Mint Innovation

Elevator Pitch, brought to you by Flick

Elevator pitch: Mint Innovation

We gave biotechnology company Mint Innovation a little longer than an elevator ride to pitch their business, which recovers valuable materials from electronic waste.

Kicking the issue of electronic waste to the kerb is making progress in the form of a draft joint Australia-New Zealand Standard for processing the likes of old televisions, computers and whiteware.


Steven Rodrig is a Cuban- born “inventive and environmentally conscious artist” who transforms e-waste into anything from insects to flowers to cityscapes. He refers to his work as “PCB (Printed Circuit Board) Mixed Media”.