Channel blackout

Hello bath bombs, goodbye Facebook and Instagram – here's why I respect Lush's decision to leave social media

By Cassie Roma

Lush UK recently released a bold and cryptic message that slammed social media channels, their algorithms and their pay-for-play strategy, and said it would be going dark on their social media channels and talking with their community in other ways. Head of content marketing at The Warehouse Group Cassie Roma explains why she's all for Lush taking a risk, quitting social media and putting their money where their heart is, given the ethical problems the social media giants have been facing as of lately.