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Cassie Roma

Hello bath bombs, goodbye Facebook and Instagram – here's why I respect Lush's decision to leave social media

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Hello bath bombs, goodbye Facebook and Instagram – here's why I respect Lush's decision to leave social media

Lush UK recently released a bold and cryptic message that slammed social media channels, their algorithms and their pay-for-play strategy, and said it would be going dark on their social media channels and talking with their community in other ways. Head of content marketing at The Warehouse Group Cassie Roma explains why she's all for Lush taking a risk, quitting social media and putting their money where their heart is, given the ethical problems the social media giants have been facing as of lately.

Opinion

Oh, muffin. In case you missed the news this week, Muffin Break Australia's general manager slammed 'entitled' Millennials who no longer want to work for free in order to get ahead in the workplace. Head of content marketing at The Warehouse Group, Cassie Roma shares why doing business with millennials (or any progressive-minded human, for that matter) isn’t hard – it's about putting people before percentages, and heart counts before headcounts.