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Cassie Roma

Why the Women in Marketing event promises to be a day of inspiration, leadership and networking

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Why the Women in Marketing event promises to be a day of inspiration, leadership and networking

Women in marketing in New Zealand are curious, creative change makers. To celebrate their impact on the industry and dive deep into some lively discussions about what it's like to be a woman in the industry, the Marketing Association is hosting its Women In Marketing event next Tuesday, which is the first of its kind. Speakers on the line up include Anna Dean and Angela Meyer, co-founders of Double Denim, Cassie Roma, head of content marketing at The Warehouse Group, Caitlin Attenburrow, brand manager at Whittaker's, Julia Jack, chief marketing officer at Mercury and Idealog's own Elly Strang, who will be moderating a panel with some of the previously mentioned women. Read on for more details on where to tickets.

Good tech, bad tech

Technology often gets a bad rap for the effect it is having on our wellbeing – just look at the Netflix series Black Mirror. If you paid attention to the reports, you might think devices are only transforming us in the worst kind of ways. We’re addicted to our screens and the dopamine hit that comes from each like or comment, the details of our lives being displayed online is making us increasingly anxious, invisible algorithms are swaying our opinions to become more polarised, and on top of all that, tech is making us more isolated and less social than ever. But for all the problems that have arisen, technology is also a medium that can spark magic. For some, it’s helped lessen their effect on the environment. For others, it’s helped them broadcast their ideas to the world. We reached out to a range of people in business and asked them to share how technology has rewired their lives, for the better. Here's Aranui Ventures' Robett Hollis, The Warehouse Group's Cassie Roma and Tech Futures Lab's Sarah Hindle.

Slanguage

Let's be honest, marketers have fun jobs, head of content marketing at the Warehouse Group Cassie Roma says. They live their lives in not only lost and wading through spreadsheets of media placements–- but also in beautifully inspirational narrative, nuanced creative iteration, and in strange absurdities that shine glittery, gritty, nuanced neon light into the world. However, they also tend to speak in a foreign language to most people, which can be alienating. Here, she explains why we need to can the marketing slang.

Ask the crowd

After widespread condemnation for Facebook’s role in the Christchurch terror attacks – along with Mark Zuckerberg’s placid response – the social media giant has finally responded to public scrutiny. It has banned users from its live streaming services if they “violate our most serious policies”, plus it has put 7.5 million into research to improve video analysis technology. To make sense of the new changes, we ask local social media experts and technologists whether the world’s most powerful company could have done more to prevent social media hate crimes, featuring The Warehouse Group's Cassie Roma, Springload's Bron Thomson, Spacetime's Alex Bartley Catt and ocial and digital media communication strategist Troy Rawhiti-Connell.

Channel blackout

Lush UK recently released a bold and cryptic message that slammed social media channels, their algorithms and their pay-for-play strategy, and said it would be going dark on their social media channels and talking with their community in other ways. Head of content marketing at The Warehouse Group Cassie Roma explains why she's all for Lush taking a risk, quitting social media and putting their money where their heart is, given the ethical problems the social media giants have been facing as of lately.

Opinion

Oh, muffin. In case you missed the news this week, Muffin Break Australia's general manager slammed 'entitled' Millennials who no longer want to work for free in order to get ahead in the workplace. Head of content marketing at The Warehouse Group, Cassie Roma shares why doing business with millennials (or any progressive-minded human, for that matter) isn’t hard – it's about putting people before percentages, and heart counts before headcounts.