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Bottle Ogilvy

Around the corner from everywhere: celebrating 100 years of the Coke bottle

Design/Marketing

Around the corner from everywhere: celebrating 100 years of the Coke bottle

If you were to drive your car across New Zealand, along the way sporadically visiting small towns with populations rarely exceeding 87 people, you’d encounter an assortment of experiences that vary as much as the topographical makeup of our two islands. But no matter how different each of these pitstops might be, one thing that you will almost invariably see wherever you go is Coca-Cola bottle.