Business with purpose
The Cookie Project is connecting consumers with their bakers to break down social stigma around disabilities
The Cookie Project empowers people with disabilities by employing them for baking their products and allowing them to learn new skillsets. Seeing as current Statistics New Zealand figures show that the current employment rate is for disabled people is 22 percent, versus 70 percent for people without disabilities, this is a particularly poignant mission. Now, it has created New Zealand’s first traceable packaging with Quentosity to connect consumers to their bakers. By scanning a QR code with their smartphone, users can see who made their cookies, leave a message of encouragement, or request the person also create their next batch of cookies. The packaging is made from 100 percent recyclable material and has also nabbed a 2019 Best Awards nomination as a finalist in the public good category.