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Aotea

Taking traditional Māori medicine to the masses: Inside the story of Aotea

Island innovation

Taking traditional Māori medicine to the masses: Inside the story of Aotea

Tama Toki’s unusual upbringing on Great Barrier Island led him to found a company that creates products inspired by his grandmother’s traditional Māori medicine. Called Aotea, it makes wellness tonics, honey and skincare, with a social good aspect involved, as jobs are being created to help alleviate people out of poverty on the island.