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Anna Guenther

Little Yellow Bird is crowdfunding on PledgeMe to scale up its operations and grow even more sustainable

Equity Crowdfunding

Little Yellow Bird is crowdfunding on PledgeMe to scale up its operations and grow even more sustainable

Wellington social enterprise Little Yellow Bird is seeking to scale its ethical apparel operation to the next level with an equity crowdfunding campaign. Little Yellow Bird is aiming to raise $750,000 in equity crowdfunding. It launched four years ago and now supplies its ethically-produced uniforms to more than 400 organisations across New Zealand, Australia, the United States and Canada.

Elevator Pitch, brought to you by Flick

Have you ever loved cheese so much, you wanted to make a mob dedicated to promoting its tastiness? That’s the thinking behind designer Jade Tang-Taylor, Sylvia Zuur, Pledge Me’s Anna Guenther, Thankyou Payroll’s Hugh Evans and The Vodafone Foundation’s Lani Evans new business, the Cheese Cartel. The monthly cheese subscription box aims to showcase local artisan cheese producers while satiating cheese admirers’ palates.

Technology Month, brought to you by Springload

As part of Idealog's Technology Month, we've picked the brains of some of the movers and shakers in the industry to find out their favourite tech-related things, their biggest fears for the future and what other companies and individuals inspire their work. Here's PledgeMe founder Anna Guenther.

Failure

Idealog has partnered with Callaghan Innovation to take a look the nature of failure in business – the good, the bad and the unintentionally educational. So we’re asking questions: Is there a stigma, in this country, around ‘failure’? Is it a good thing to ‘fail fast’? Would you be wary of investing in start-up run by an entrepreneur with a string of failed businesses?

Startup Weekend

Just how much can you achieve in a single whirlwind weekend? It depends what you do with it, says Anna Guenther, and if that weekend just happens to be Start Up Weekend, well, you can actually achieve a whole damn lot.