Anything but a downwards slope: Kingswood Ski talk 16 years in business, their design process, and more
Below, Kris and Alex Herbert have a chat with Idealog about Kingswood Ski’s design processes, what’s changed over the last 10 years in business, and more.
Where did the idea for Kingswood Ski come from?
We make our skis extra tough to survive rock damage and to be repairable. This means thicker edges and thicker bases. We still run the Ski & Snowboard Surgery and Alex is still known as THE guy to fix major rock damage. So we can see first hand how our skis compare to others when smashed against a rock (ours win).
What inspires the choice of each of the different materials sourced from around the world?
Our 10-year-old son has just started saying he’s going to take over the business when he grows up, so maybe that’s the future of Kingswood. He’s a lot like his dad – a dyslexic brain that loves making things and hates numbers. He told us this morning that he would also like to start a Kingswood eco-friendly ski field and that in the lodge he would build a “very small museum about the founder of Kingswood Skis.” We all had a good laugh at that one. Could happen.