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Redesign Group’s sweet Saudi store

Described as one of the largest candy stores in the world, Candylawa opened recently in the Panorama Mall in Riyadh, Saudi Arabia.? Pronounced candy lover, this veritable jawbreaker of an undertaking was three years in the making. 

Redesign Group New Zealand provided services from the full retail design concept and branding to the development of the mascot family and merchandising. Construction of the fit-out was undertaken by a contracting partner based in Riyadh. New Zealand furniture and lighting designer David Trubridge was commissioned to craft the candy light fittings.

The store is zoned over two levels to ensure maximum customer interaction – and satisfaction, with treats from hand-made candies and milkshakes, to marshmallows and popcorn.

Throughout the store you will see a common element, the family of four Candylawa creations: Mello, Coco, Sprinkle and Sukar. They can be found swinging from the ceilings, on skateboards and represented in the merchandising. Each mascot has a story so children can pick their favourites.

The upper level takes you through a wonderland of different areas … the Pick-n-Mix area, where you can fill your tin with jelly bellies, or travel through the Wonka Walk to find your favourite chocolate, then visit the Creation room to create your own artwork. Stop and watch the show kitchen to see cupcakes being iced. Create your own candy and marshmallows. Mix your own shake flavour or popcorn. For parents, they have an area to relax, in the high-end with French-inspired décor and food offerings.

Candylawa is among a line-up of projects that Redesign Bahrain (under the artistic direction of senior designer, Jasmine Sumer) is currently working on for clients such as BeIN Sport, Lexus, Almari, Al Hilal, Al and Ittihad retail stores.

“We believe good design is an investment and good design attracts good business,” says Jo Pennycuick, founder and managing director of Redesign.

The store is 1800 square metres and was created for client Resal Group in Saudi Arabia.

This is an edited article that originally appeared in New Zealand Retail magazine.

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