Brand experience platform Spacefor is celebrating its 100th booking with founder Max Mamaev saying demand is only continuing to grow.

Launched in 2023, the platform offers short-term, design-led pop-up spaces. The spaces give e-commerce and regional brands the chance to meet customers in real lifem without the overheads and rigidity of a traditional lease, Mamaev explains.

Fresh from reaching its 100th booking, Spacefor is showing no signs of slowing down, with bookings confirmed as far ahead as May 2026.

A launchpad for brands

Mamaev says both local and global brands have engaged with Spacefor. This includes Kiwi companies Moodi, Pals and Fix & Fogg to international players The ICONIC and Owala.

Each space creates a customisable retail experience with in-store analytics, digital screens, point of sale and custom modular fixtures.

For many brands, Spacefor has become a launchpad, says Mamaev.

After unveiling a new bike at their pop-up, FTN Motion went on to open a permanent showroom in Britomart. Menswear label Porter James Sports also ran three Spacefor activations before establishing its Newton store. Meanwhile, upscale bakery Fankery turned its annual Pavilion appearances into a permanent Newmarket home.

Experiences beyond the screen

“We believe retail should be accessible, dynamic and adaptable,” says Mamaev.

“Spacefor bridges the gap between online and offline. It gives brands the flexibility to connect with customers in ways that feel meaningful while still being agile.

“With our 100th milestone, Spacefor is cementing its place as a key player in reshaping retail in New Zealand. As consumers increasingly crave experiences that go beyond the screen, Spacefor offers a flexible canvas for creativity, community and growth.”