?China’s Nanoin Design has come up with a twist that promises to eliminate that ridiculous struggle to find the edge of the tape on an adhesive roll.

The concept won a Red Dot Design award last year and promises to save up to 25 percent of adhesive during the manufacturing process.

The edges of Transparent Tape are non-adhesive, so it’s easy to find the end of the roll (and the peeling direction) by running your fingers around the roll. No more fruitless scrabbling and scratching, which can damage the layers of tape below.