Designbrought to you by insight creative


Wellington-based craft beer brewery Garage Project has grown from humble beginnings since Pete Gillespie, brother Ian Gillespie, and Jos Ruffel started out in 2011 using a 500 litre "glorified home brew kit". They've moved on to a 2000 litre tank, and a large part of their success is not just the quality of beer, but also the unique branding approach in hiring different artists to design the labels for individual beers.

Idealog + Insight Creative

The New Zealand Drug Foundation believes that the way we currently deal with drugs doesn’t work for Māori and that our criminal justice approach to minor offences causes more harm to those caught up in it than drug use itself. A series of hui was established to discuss the issue with the community most affected, so it created a brand, marketed these events and helped draw some bigger than expected crowds. 

Design Thinking

What makes for good design? Exploring all things design, Semi-Permanent is an annual event held across Australia featuring some of the world’s best designers, and it’s coming to our shores in July. Here is Idealog’s interview with event guest speaker Hege Aaby of digital agency Sennep.