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Idealog + Insight Creative

Like most arts organisations, The New Zealand Symphony Orchestra is focused on attracting new audiences. For the 2017 campaign, they acknowledged that new audiences weren’t being attracted by the traditional ways of marketing their upcoming season. Insight Creative proposed a new approach to deliver cut-through and to position a night at the NZSO as a viable arts and entertainment experience.

Fashion

New Zealand’s top fashion brands are being encouraged to share information about their supply chains by the likes of Child Labor Free, Space Between and Sustainable Fashion. The three organisations are trying to create more dialogue around ethics, sustainability and fashion in light of NZFW.

Design

As the world becomes more accepting of people’s differences, forward-thinking retail companies should follow. This is what a report by NPD Group says, as the gender lines are blurring when it comes to shopping. It’s happened overseas with Target in America and Selfridges in the UK, and even closer to home with Farmers.