Listen: The Ground Breaking Podcast's Eli Smit interviews Pic's Peanut Butter's Pic Picot

By Idealog, 19 Mar 2019

It’s not often you stumble across a ten-year-old New Zealander hosting a business podcast, but then again, most ten-year-olds aren’t like self-proclaimed budding entrepreneur Eli Smit. After discovering Smit as our Emerging Talent, we will be hosting season two of Smit's podcast on Idealog. In the latest episode, Smit interviews Pic Picot, the CEO and founder of Pic's Peanut Butter who has gone from operating out of his garage to running a multi-million-dollar factory which sees more than 20 thousand jars a day exported. But before peanut butter, Pic had started probably more businesses than years Smit has been alive. Picot has a chat about his journey, what he has learnt over the years and how delegation enabled him to build his peanut butter empire.

For more background on Smit, read our profile on him here.

Tagged: podcast, pic's peanut butter, pic picot, groundbreaking podcast, eli smit

Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years. And we're asking for your support so we can keep telling those stories, inspire more entrepreneurs to start their own businesses and keep pushing New Zealand forward. Give over $5 a month and you will not only be supporting New Zealand innovation, but you’ll also receive a print subscription and a copy of the new book by David Downs and Dr. Michelle Dickinson, No. 8 Recharged (while stocks last).

Idealog is part of ICG.
We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.

Learn More