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My Food Bag out to advance Australians’ fare

Kiwi home delivery service My Food Bag has its sights set on an Australian launch by winter’s end.

The company has grown from one delivery service in Auckland to Hamilton and Wellington and group CEO Cecilia Robinson says it will also keep expanding in New Zealand.

She’ll relocate to Sydney with her husband, My Food Bag’s chief operating officer James Robinson, and the Australian operation will initially centre on the New South Wales market.

In Australia the company will continue its strategy of buying local produce.

“Our entire philosophy centres on sourcing free range local products and produce,” says Robinson. “This helps us keep a low footprint on the planet and provides a launching pad for small local businesses – something that has worked extremely well in New Zealand.”

My Food Bag director Theresa Gattung will step in as CEO for New Zealand and dietitian and ambassador Nadia Lim will also stay in New Zealand.

Lim will work with a team of test cooks in Australia in a structure similar to that used in New Zealand.

My Food Bag has been recruiting across the Tasman and has appointed eight staff. It’s also hiring a general manager there.

It’s the second business the Robinsons have founded. They earlier set up home childcare venture Au Pair Link.

Amanda Sachtleben is an Auckland writer and social media type, who's also Idealog's former tech editor and business journalist.

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