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Woolkin

The Wool Challenge: Naturesclip's replacement for bubble wrap, OceanWool

The Wool Challenge

The Wool Challenge: Naturesclip's replacement for bubble wrap, OceanWool

At Idealog, we regularly celebrate our design community's brilliance. Admittedly, we also get a twisted sort of pleasure out of making our annual design challenge harder and harder each year – but that’s because we want to ensure the community continues to think outside the box. Thanks to our friends at Icebreaker, we sent out a box of very raw wool fibre to some talented humans in a range of design disciplines and tasked them with recreating an everyday object using wool. Here’s what wool product company Naturesclip came up with – a replacement for bubble wrap, OceanWool.

Elevator Pitch, brought to you by Flick

We gave Woolkin co-founder Luke Morreau a little longer than an elevator ride to pitch his company Woolkin, which makes toys and other products for children made from Naturesclip, a specially-formulated and flexible type of soft-but-strong wool they developed and own the rights to.