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Wendy Thomson

Lush just went dark on social media. Did its marketers make the right call?

Bombing out

Lush just went dark on social media. Did its marketers make the right call?

Lush UK recently released a bold and cryptic message that slammed social media channels, their algorithms and their pay-for-play strategy, and said it would be going dark on their social media channels and talking with their community in other ways. CEO of Socialites Wendy Thompson shares her thoughts on why this decision by a major brand doesn't put the customer first.

Opinion

After prime minister Jacinda Arden announced her pregnancy last week, there was an onslaught of opinions – some negative – about how good she'd be at her job while pregnant or as a new Mum. But Socialites founder and CEO Wendy Thompson says there's nothing to be concerned about – women can work and parent, and have been doing so for a while now. However, she says there are ways businesses can make it easier for Mums.