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User Experience Design

Unravelling ethical UX design: How can we design systems that work better for people?

Ethical design

Unravelling ethical UX design: How can we design systems that work better for people?

Analysts have predicted that by 2020, there will be as many as 200 billion connected digital devices in use, with each of these devices providing a gateway to an online world full of UX design. But with great power comes great responsibility, and as key industries such as transport, banking, media and education deploy digital services, ensuring their designs are not only functional, but efficient, enjoyable and ethical for users – while simultaneously pinning their profits to design – makes matters increasingly complex. Meanwhile, other areas in the private and public sector which could benefit greatly by reconsidered design based on users and their experience are being left behind. We talk with Optimal Workshop CEO Andrew Mayfield about what constitutes good UX design, harnessing new-age design practice and the potential for better UX design in the public sector.