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Global brewers dressed up as local crafties: How can local beer companies stand out in the crowd?

Having a tipple

Global brewers dressed up as local crafties: How can local beer companies stand out in the crowd?

New Zealand boasts the most breweries per capita in the world outnumbering traditionally beer friendly nations, Australia, the US, and even the puce faced britons. However, despite our rich variety, the market remains controlled by a few global powerhouses, namely Lion Nathan (owned by Kirin Brewery company based in Japan) and DB Breweries (owned by Heineken based in the Netherlands), who swallow approximately 90 percent of national beer sales by volume between them. Unfortunately, it leaves our earnest local brewers scrapping for positions in the crowded local craft beer market. So, how can our genuine locally owned and operated brewers navigate the dominance of global rivals, and has the craft beer bubble burst?

Money matters

Unleashed Software, an Auckland-based inventory management Software-as-a-Service (SaaS) provider, has announced a Series C investment of $7 million from Movac, New Zealand’s largest and most experienced technology investment company.