Branded Content
Export guide
Through our customers’ eyes
New Zealand Story asked our overseas trading partners how they saw New Zealand. The results were illuminating.
Branded Content
Export guide
The New Zealand Story: Rethinking the stories that sell New Zealand
Two years ago this week, Economic Development Minister Steven Joyce launched the “New Zealand Story”, a project to build a strong, consistent profile for New Zealand, which exporters could use in international markets. Idealog explores the journey.
