There was once a time when farmers picked wool remnants off shoddy barbed wire fences because of its financial value. Back in the 1990s, wool was New Zealand’s largest exporter and now it’s 19th among our commodity exports. Currently, farmers are unsure what to do with it, where in the case of strong wool, it’s more costly to shear the sheep than sell the wool. However, in some corners, wool is now experiencing a resurgence thanks to a few brainy locals and the advancements of technology. The latest example is a 3D acoustic tile made for commercial interiors, which has a host of wellness and sustainability benefits. The product, named Floc 3D, is made in a collaboration between NZ Merino and T&R interior systems and reimagines the opportunities for strong wool. We travelled down to Christchurch to view the launch of the new wool acoustic panels.