The New Zealand Merino Company

Meet Floc 3D, the new acoustic panel set to join the wool renaissance

Woollen sounds

Meet Floc 3D, the new acoustic panel set to join the wool renaissance

There was once a time when farmers picked wool remnants off shoddy barbed wire fences because of its financial value. Back in the 1990s, wool was New Zealand’s largest exporter and now it’s 19th among our commodity exports. Currently, farmers are unsure what to do with it, where in the case of strong wool, it’s more costly to shear the sheep than sell the wool. However, in some corners, wool is now experiencing a resurgence thanks to a few brainy locals and the advancements of technology. The latest example is a 3D acoustic tile made for commercial interiors, which has a host of wellness and sustainability benefits. The product, named Floc 3D, is made in a collaboration between NZ Merino and T&R interior systems and reimagines the opportunities for strong wool. We travelled down to Christchurch to view the launch of the new wool acoustic panels.


Idealog is one of the few media brands dedicated to celebrating New Zealand’s special brand of creativity. The New Zealand Merino Company has helped transform the sheep industry from a faceless commodity into a supplier for premium global brands. So, like Allbirds and Icebreaker are to merino farmers, we've teamed up to to celebrate the opening of its Studio ZQ innovation space in Christchurch and our design community’s talents by asking our audience to design a product that harnesses the potential of strongwool. The winner will win two all-expenses paid trips worth more than $7000: a five-day trip to Christchurch to develop their idea, and a five-day trip to San Francisco, USA to meet with US-based innovation experts. Read on to find out more.