Most Creative People
Pat Shepherd was one of the People's Choice winners for Most Creative in social enterprise/charity for Idealog and Accenture's Most Creative People. While many choose to support their favourite charities every now and then, Shepherd wants people to give regularly, ideally around 1% of their income every month. His charity One Percent Collective makes this easy, plus they publish The Generosity Journal, a magazine and website full of amazing stories and charitable folk contributing their time and talents. Here, he discusses creativity, lessons learnt and where he wants to go next.