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The Generosity Journal

Idealog's Most Creative: The Generosity Journal's Patrick Shepherd talks creativity

Most Creative People

Idealog's Most Creative: The Generosity Journal's Patrick Shepherd talks creativity

Pat Shepherd was one of the People's Choice winners for Most Creative in social enterprise/charity for Idealog and Accenture's Most Creative People. While many choose to support their favourite charities every now and then, Shepherd wants people to give regularly, ideally around 1% of their income every month. His charity One Percent Collective makes this easy, plus they publish The Generosity Journal, a magazine and website full of amazing stories and charitable folk contributing their time and talents. Here, he discusses creativity, lessons learnt and where he wants to go next.