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Storytech

What is a brand story, and why does a start-up need one anyway? Plus: win a branding session with Storytech worth $500

Storytelling

What is a brand story, and why does a start-up need one anyway? Plus: win a branding session with Storytech worth $500

Start-up founders or small business owners often become skeptical when they hear words like ‘brand’ and ‘story’ thrown around. Storytech founder James Hurman breaks down why every start-up needs a compelling story – and how it doesn't necessarily have to cost the founder an arm and a leg. Plus: we're giving away a free branding session with Storytech worth $500. Read on to find out more.

Branding

Traditional agencies and brand strategists may be a luxury only big companies can afford, but that might be set to change if James Hurman has anything to do with it. After two years in the making, the Previously Unavailable founder has just launched Storytech, an online platform that takes small to medium businesses on an online, do-it-your-self brand strategy process and helps them come out the other end with an exciting story to tell. We talked with Hurman about why New Zealand entrepreneurs and start-ups often struggle to tell – and sell – their story.