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Shaping the music tastes of a generation: Inside the world of Australia and New Zealand’s Spotify music editor

Machines and music

Shaping the music tastes of a generation: Inside the world of Australia and New Zealand’s Spotify music editor

Spotify has revolutionised the access consumers have to music through its technology, but behind the machine, there’s humans like Spotify Australia and New Zealand senior music editor Alicia Sbrugnera helping craft playlists to people’s different wants and needs. We went behind the interface and spoke to her about how this algorithm and playlist curation business really works.