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Air New Zealand ditches much-ridiculed safety video after three months, pokes fun at itself

Marketing mishaps

Air New Zealand ditches much-ridiculed safety video after three months, pokes fun at itself

Air New Zealand has shown unprecedented self-reflection with a tongue-in-cheek 'job application' inviting customers to apply for the position of 'head of safety videos'. The airline posted the image on its social channels on the evening of 1 February – after 24 hours of press surrounding its announcement that the 'It's Kiwi Safety' video was to be replaced with one from the archives.