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Ruby Boutique

Ruby general manager Emily Miller-Sharma talks building a mindful and on trend fashion brand

Fashion and function

Ruby general manager Emily Miller-Sharma talks building a mindful and on trend fashion brand

In 2002, Ruby opened its first flagship boutique in Auckland’s High Street in 2002. It now has eight stores in Auckland, Hamilton, Wellington, Christchurch, and Dunedin and has become a cult brand for New Zealand consumers. We catch up with Emily Miller-Sharma, general manager of Kiwi fashion retail leader Ruby and designer at Liam, to talk all things retail, New Zealand Fashion Week, and sustainability.