facebook
Close

Purpose

More than a marketing lever: Tickled Pink's founder on why business is the most potent force for positive change

Audacious change

More than a marketing lever: Tickled Pink's founder on why business is the most potent force for positive change

In an era where large-scale action is needed to address the looming environmental, social and economic challenges, business represents the single most potent, organised force for change on earth. This is the belief of Tickled Pink's Jerry Beale, who is a former social and cultural strategist at agency True and spearheads a business that helps to boost New Zealand companies' bottom line performance and staff engagement by helping them increase employee happiness, find their purpose and strengthen their workplace culture. Here, he has a chat about why we will see more brands like Patagonia that donate US$10 million to fight climate change, why business has become a forceful movement for change and how New Zealand businesses are doing when it comes to embracing audacious change.

Opinion

For the month of February, Idealog is honouring the brave souls who are using business as means to not only achieve commercial success, but to make a meaningful difference in the world, solve a key problem and set the social, cultural and ethical agenda for consumers – in other words, by creating audacious change. Here, editor Elly Strang explains why brand purpose has quickly become one of the most important discussions for businesses in 2019 – and how to avoid missing the mark, or 'woke washing'.

Business with purpose

Most people in the New Zealand business community can name at least one successful local social enterprise, but how do our talents in this area measure up on the world stage? Pretty well, actually. Courtney Ennor reports back from the 2018 Social Enterprise World Forum and finds New Zealand is one of the countries leading the way in the social enterprise sector.