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Process

The problem with intuition and creativity is also what makes it so valuable

Opinion

The problem with intuition and creativity is also what makes it so valuable

Steve Jobs once said, "When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesise new things.” DDB regional chief creative officer for Australia and New Zealand Damon Stapleton explores the difference between processes and intuition, and why we should respect that the latter can't be incorporated into a formula.

Opinion

Design is a service industry, and designers are often in service to clients, staff, and collaborators. So how do designers ensure their inspiration tank doesn't run empty? Design Assembly writer and editor Nicole Arnett Phillips argues that creativity is like the land is a resource for farmers, and it needs to be nurtured and invested in. Designer Dirt and investing in our creativity.