facebook
Close

Peter And Brendan Howell

Idealog's Most Creative: Dropit's Peter and Brendan Howell talk creativity

Most Creative People

Idealog's Most Creative: Dropit's Peter and Brendan Howell talk creativity

Dropit's Brendan and Peter Howell were one of our People's Choice winners for the digital and data category in Idealog and Accenture's Most Creative People. The Mount Maunganui locals and brothers are the founders of a reverse auction app called Dropit, which aims to help solve the problem of fan disengagement at sports games by auctioning off items and dropping the prices during a 60-second countdown. It since scooped a distribution deal in the US, as well as being valued at US$30 million. Here, they talk creativity, what's unique about 'Kiwiness' on a world stage and finding inspiration.