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Marvin Liao

Software-as-a-Service: Our tech industry’s secret sauce

Idealog + Callaghan Innovation

Software-as-a-Service: Our tech industry’s secret sauce

PushPay, Xero, Parkable, Vista: New Zealand’s ever-expanding community of SaaS businesses demonstrate our ability to create a lot out of a little and build highly profitable, world class companies right here on our shores. To further build on this community’s abilities and nurture them towards success, NZ’s innovation agency Callaghan Innovation recently hosted the sold-out Southern SaaS in Auckland for a second year. Here, we have a chat to some of the speakers, including Silicon Valley 500 Startups partner Marvin Liao, about why sales is the most important aspect of growing a SaaS company, tips for investment and much more.