Plain EnglishFour ways your bad writing can damage your bottom lineBy Nikki MandowA recent book by plain English champion Lynda Harris outlines the problems poor writing can cause your company.
Marketing insights‘The thing I passionately believe in is it’s not B2B, or B2C, it’s P2P’: CX insights from a Kiwi working abroad at Amazon and MicrosoftBy Idealog
Going globalWhy the kumara needs to speak of its own sweetness: David Downs on how to take your idea to the worldBy Jonathan Cotton
For good or for bad? Marketing the global behemoth that is Facebook: global marketing officer Antonio Lucio shares tales from the trenchesBy Georgina Harris
