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Influencers

If Instagram removed likes, would you still post?

Social media marketing

If Instagram removed likes, would you still post?

Two days ago, Instagram started experimenting in Canada by hiding likes on Instagram. If executed, this change will impact influencers, content creators and brands that until now – rightly or wrongly – have valued likes as a measure of engagement, and therefore success. CEO of Socialites Wendy Thompson shares her thoughts on why this might be a smart move by the social media giant.

Under the influence

As ad blockers hide more traditional forms of advertising and consumers disengage with brands preaching to them on social media, influential individuals provide an important link to consumers. We talk to The Social Club co-founders Justin Clark and Georgia McGillivray on how they’re connecting brands with eyeballs.