Future Of Food

Introducing the Idealog + Sprout Accelerator Transfarmation competition: Enter now!


Introducing the Idealog + Sprout Accelerator Transfarmation competition: Enter now!

Idealog is one of the few media brands dedicated to celebrating New Zealand’s special brand of creativity. Sprout is an agritech and future food business accelerator that wants to open up their doors to innovative businesses thinking about the journey from farm to fork and how this might change with the future of food. So, to celebrate its future food and agritech focus and foster this innovation, we've teamed up to search for the next big thing in food and/or packaging and production, with a focus on companies that are inventively using food waste or by-products into new forms of food, using indigenous methods or ingredients creatively or creating more sustainable food packaging. The winner will win a prize worth $85,000, which includes a place in Sprout’s future of food accelerator in 2020, cash and tickets to the Natural Food Expo in the US in March next year and coverage in Idealog. Sound like a bit of you?

Alternative foods

Are New Zealanders brave enough to start incorporating insects as part of their every day diet? Matt Genefaas and Dan Craig think so. The pair previously co-founded Crawlers, a novelty gift edible insect company (think chocolate coated tarantulas and scorpion lollipops) which won Idealog's 2017 Most Creative wildcard award, in 2013. Now, they have just launched stage two of the master plan: Tomorrow Foods, which features ingredients and foods that are made sustainably using alternative ingredients, such as insect-based high protein products. This new line of alternative products, which includes cricket protein pasta, will be available in supermarkets throughout New Zealand. Genefaas shares how they got Kiwis thinking about insects through novelty gifts, and how that's led them to move into more serious products.