Bright ideas
Of goats and ending greenwashing: New Zealand's Flick Electric Co. debut world-first individual carbon calculator for electricity use
A world-first carbon calculator has been introduced by Flick Electric Co. for people to see what the environmental impact of turning the lights on might be. The question now is if the rest of the industry – or even other industries – will follow.
Marketing
Dating for small brands
Trying to get a new brand to market is a lot like a first date - with all the potential pitfalls and rewards.
Marketing
Jessica Venning-Bryan of Flick Electric on digital marketing, going up against the big guys, and the rise of home battery tech
In a congested space like the electricity market, it’s difficult to stand out from the crowd. But, Flick is on a mission to do just that with its educational, customer-centric approach, socially conscious advertising and digitally savvy service. And making sure the brand stays true to its purpose is general manager of brand (and recent PledgeMe board appointee) Jessica Venning-Bryan, one of the company’s leading lights.
power retailing
Giving fixed electricity pricing the Flick
A new electricity retailer is harnessing the untapped potential of metering technology to make power pricing a whole lot smarter
