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Evolution

Why design needs to develop brakes in a fast changing world

Design Month, brought to you by DNA

Why design needs to develop brakes in a fast changing world

The world of a marketer changes rapidly, and design changes accordingly as a way of keeping up and reflecting new values. However, design elements comprise a major part of a brand’s distinctive assets - and design changes need to protect key distinctive components while moving a brand forward, says TRA's Colleen Ryan.