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Duncan Shand

Kids, culture, climate change, and what it all means for business purpose

Marketing

Kids, culture, climate change, and what it all means for business purpose

A few weeks ago, tens of thousands of Kiwi kids took to the streets. Not to goof off or create havoc, but to take a stand and demand change. This scale and level of activism hasn’t been seen since the Foreshore and Seabed Hīkoi in 2004. The Occupy Movement, Bastion Point and Springbok Tour protests were all influential and received widespread attention, but there’s something different about this climate change crusade we’re now experiencing. This movement is headed by a younger, more connected and engaged crowd, who are proactively looking to make a difference – the only way they know how.