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After Amazon creates a near identical shoe, Allbirds asks: ‘Please steal our approach to sustainability’

Copy cats

After Amazon creates a near identical shoe, Allbirds asks: ‘Please steal our approach to sustainability’

In an open letter to Amazon CEO Jeff Bezos this week, Allbirds' Joey Zwillinger and Tim Brown asked him to go one step further than copying the idea for the brand's infamous shoes. Arguably, the retail giant has already done that – headlines were made recently when shoes appeared on Amazon that looked remarkably similar to Allbirds’ bestseller, the Runner. But now, instead of suing, Zwillinger has proposed that if Amazon is going to make similar shoes, it asks that it use its open-source, sustainable technologies, too.