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Circularity

Five for five: Experts weigh in on why Kiwi businesses need to tackle waste management now

Manage your bloody waste

Five for five: Experts weigh in on why Kiwi businesses need to tackle waste management now

Businesses in our ‘clean green Aotearoa’ are becoming more responsible for the waste they emit as much as consumers are. From the new movement of the conscious individual came a need for our businesses to cater to that. Yet reducing waste and becoming more environmentally conscious is not an easy task for already solid businesses. Here, five industry experts give their insights and advice on how businesses can pivot towards a more sustainable outlook.

Saving the planet

As environmental pressure and the threat of global calamity drives innovation into business, new economic models have emerged. One of those is the concept of the circular economy, which many local companies – such as For The Better Good, Ethique and Wishbone – have based their business model on. But while momentum gathers, many companies either don’t like the sound of change or don’t know how to change. This is where Circularity comes in. It's a company that designs products and platforms for businesses that have a regenerative circular model. We spoke with its founder, Louise Nash, who currently is also juggling a Masters at Tech Futures Lab that explores how technologies can create mass behaviour change to protect the environment.