Idealog's Most Innovative Companies: Meet the winners

Most Innovative Companies

Idealog's Most Innovative Companies: Meet the winners

We laughed, we cried, we engaged in robust discussions and, eventually, our editorial team whittled down the list of awesome entrants in Idealog's Most Innovative Companies and chose the following people as our winners. Stories on each of them and what exactly makes their company so innovative will be posted in the coming week, but for now, read on for the full list of winners.

Idealog's Most Innovative

Over the course of time, innovators have introduced new ideas into existence to transform the way we live, the way we work and the way we play. We celebrated our country’s wide array of creative individuals last year with the launch of Idealog’s Most Creative, and this year, we’re showcasing New Zealand’s most forward-thinking companies through Idealog’s Most Innovative – but entries are closing soon. Read on to find out how to get involved.

Idealog + Little Giant

As chief strategy officer at Little Giant, Ian Howard knows a thing or two about the murky world of data-driven marketing. He examines why data, the long-heralded saviour of marketing, is still being used to make poor, generic and same-same decisions.

Law of the jungle

Predicting the future is hard in any subject; arguably it’s hardest of all in the field of technology. Indeed, as the technology journalist Warren Ellis wisely points out, “it’s best not to get involved in the business of prediction. It’s a quick way to look like an idiot”.