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Brooke Roberts

Idealog's Most Creative: The Sharesies team talks creativity

Most Creative People

Idealog's Most Creative: The Sharesies team talks creativity

The team at Sharesies was one of the People's Choice winners for Most Creative in money for Idealog and Accenture's Most Creative People. Sharesies is an online platform democratising investment and was founded by a team of 7 starting off with the typical start-up story of wanting to solve a founders problem. Sonya Williams was keen to invest in small chunks but had no way of getting started. She chatted to Leighton Roberts as he started an investment club when he was 17 and the team was formed to bring Sharesies to life. After working at a bank, Sharesies CEO Brooke Anderson, saw firsthand how bad Kiwis were with saving and how little people knew about investing so jumped at the opportunity to co-found a business that would help them with it – even if they only had a small amount of money to invest. Brooke recently won the Pitch Like A Girl at RISE conference in Hong Kong for Sharesies. Here, the team talk creativity, finding inspiration and the secret to resilience.