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Better By Design

Better by Design Study Tour: Feeling the buzz of innovation

Design Thinking

Better by Design Study Tour: Feeling the buzz of innovation

You can feel it everywhere. The city is alive with it. From sunrise to sunset and beyond, there is an inexorable force. Passion and a belief pushing everything ahead, improving customer outcomes day after day. It is in the sounds of the streets, the urgency of the traffic, the chatter in the cafes and the hustle of the businesses we have met.

Branding

NZTE’s Better By Design programme has produced some outstanding results when it comes to transforming businesses. Engineering company Milmeq, formerly known as Realcold Milmech group, is one of the more recent benefactors of the programme, undergoing a complete visual identity and name change at the hands of Dow Design.

Innovation/Design

It’s not hard to come up with good ideas. As a designer, the challenge is in building a belief within yourself that you can make the idea work. So says Dick Powell, chairman of global creative, design and advertising organisation D&AD. Speaking at the NZTE Better by Design CEO Summit, he discuses the strong link between design and innovation.

Business

From an airline practically hung by its heels in 2002—encumbered with an outdated fleet, an obsolete business model and employee and national morale at an all-time low—Air New Zealand has transformed to become a world-class airline with a host of awards, a sassy brand and an ever-growing following. Clearly the airline is doing something right in the organisational design and innovation space . But to get it right, forget wafty organisational jargon like ‘company mission statements’, ‘values’, and ‘strategic visions’, says the airline's chief executive Rob Fyfe.

Business

From an airline practically hung by its heels in 2002—encumbered with an outdated fleet, an obsolete business model and employee and national morale at an all-time low—Air New Zealand has transformed to become a world-class airline with a host of awards, a sassy brand and an ever-growing following. Clearly the airline is doing something right in the organisational design and innovation space . But to get it right, forget wafty organisational jargon like ‘company mission statements’, ‘values’, and ‘strategic visions’, says the airline's chief executive Rob Fyfe.