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Better By Design

Design Thinking

You can feel it everywhere. The city is alive with it. From sunrise to sunset and beyond, there is an inexorable force. Passion and a belief pushing everything ahead, improving customer outcomes day after day. It is in the sounds of the streets, the urgency of the traffic, the chatter in the cafes and the hustle of the businesses we have met.

This Fan Girl near fell over with excitement (or was it over-caffeination?) as we headed to IBM near St Marks place today. St Marks being rather an edgy and gritty part of NYC that is undergoing a huge transformation with heaps of new development in the area. I was dying to meet Watson, IBM's supercomputer, which was designed with the rather uninspired ambition of winning a game show called Jeopardy.