Audacious change
Cultural shifts: How the world is shifting from wanting economic growth, to audacious change
Cultural strategist at TRA Antonia Mann explains why the cultural current of audacious change has come to the forefront of consumers' minds in 2019, following a period of intense economic growth that has proved to be damaging to the wellbeing of individuals, communities, society and the environment.
Opinion
Why brand purpose has already become one of the most important discussions for businesses in 2019
For the month of February, Idealog is honouring the brave souls who are using business as means to not only achieve commercial success, but to make a meaningful difference in the world, solve a key problem and set the social, cultural and ethical agenda for consumers – in other words, by creating audacious change. Here, editor Elly Strang explains why brand purpose has quickly become one of the most important discussions for businesses in 2019 – and how to avoid missing the mark, or 'woke washing'.
